Brand Identity Package:
A custom brand identity is the complete embodiment of your business and brand. It speaks to your audience, demonstrates your authority, showcases your expertise, and makes clear what's important to you. We dive deep into you and your brand and analyze relevant market research to craft a brand that is intentional and rooted in strategy (you won't find us creating your logo on Canva!). Your brand should seamlessly and efficiently convey who you are while driving your business forward — we'll make sure it does.
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Custom Brand Questionnaire: to dig deeper into your branding goals and solidify your messaging.
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One-on-one Strategy Consultation: to help ensure that we understand every aspect of your vision.
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Brand Mood Board: including colors, images, graphics, quotes, and other elements that represent your brand. This guides the direction of your entire project — and is a fun keepsake!
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Primary Logo: a unique, memorable logo you can't wait to show off on all your collateral.
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Secondary/Alternative Logo: because variety is the spice of life! This will fill in the gaps in places where your primary logo doesn't fit or make sense.
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Submark: perfect for graphics, stickers, and anywhere you want to add extra personality!
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Custom Color Palette: a set of 4-6 colors that represent you and tie in strategically to your mission (because, psychology!)
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Custom Font Selection: two to three fonts that scream your brand, selected with your future website in mind!
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Complete Brand Guidelines: the long version. A full slideshow of every brand element you now have and how to use it across all your brand channels and materials.
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Brand Sheet: a one-pager for quick reference. This is the every-day version of your brand guidelines!
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Collateral Design: your choice of one item — business cards, social media templates, email signature, etc.!
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Announcement Templates: high-quality mockups for announcing your re-brand on social media!
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What's Included:
During the first week, we'll get to know you and your brand and conduct market research and analysis to help position it effectively. Next, we'll start to construct your brand strategy.
Week 1: Strategy
We'll create a fully-fledged brand concept, including logo variations, fonts, colors, and mockups to help you visualize your brand coming to life.
Week 2: Design
You'll get a chance to provide feedback and we'll make two rounds of revisions based on your requests.
Week 3: Revisions
We'll produce your final brand book and deliver all your brand assets + a handy instruction manual for you and your team. Your new brand is ready to be shown off!
Week 4: Production
How it Works
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Social Media Templates
Our very own social media guru will create gorgeous post templates for the social media platform of your choice!
Additional Collateral
Love any of our marketing materials or dying for a new email signature? If you can dream it, we can design it! We'll work with you to create the brand assets you need.
Web Design
We'd love to turn your new brand into a beautiful, high-converting website! Check out our "Brand + Web Design Package" for more deets.